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GENERAL MANAGEMENT & COMMERCIAL STRATEGY

Build the business.
Lead the change.
Unlock growth.

General management and commercial strategy for businesses ready to move forward.

I’m Freek Dech. Since 1996, my leadership experience has spanned technology, financial services and creative industries. I help businesses build, transform and grow.

AMSTERDAM · WORKING INTERNATIONALLYEST. 1999
THE BUSINESS MOVES.
THE PERSPECTIVE CONNECTS.
EXPLORE ↓

From possibility to a business.

Turn an idea into a commercial proposition, an operating model and a business ready to move.

Co-founder & CTO · European lending platform
BUILDING · TRANSFORMING · GROWINGDECHNOLOGY / SCW

Built on experience.
Focused on what’s next.

Since 1996Hands-on leadership experience
5Continents worked across
Build. Scale. Exit.Experience across the business lifecycle

01 / EXPERTISE

The right perspective.
When it matters most.

For leadership teams, founders and investors navigating decisions where commercial, financial and technical realities meet.

01

General management

Bring direction, people and execution together.

Business leadership, operational improvement and transformation through pivotal stages of a company’s development.

02

Commercial strategy & growth

Translate ambition into a practical route to growth.

Market positioning, business development, international expansion, partnerships and commercialisation.

03

Business building & transformation

Shape a business for its next chapter.

Venture development, restructuring, technology leadership, acquisition preparation and exit planning.

04

AI & transformation

Turn new capabilities into better ways of working.

Practical AI adoption, workflow redesign and faster research and analysis, with senior judgement throughout.

02 / SELECTED WORK

Experience that goes
beyond the advice.

Across technology, financial services and creative industries. Different settings. The same focus on moving a business forward.

ENERGY MARKETS · SOFTWARE01

Connecting Europe’s energy markets

Led the company developing and commercialising trading and market-coupling software for major European energy exchanges.

OUTCOMESoftware adopted by major European exchanges.
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Company leadership & non-executive director

The work covered international licensing, trading, clearing and settlement technology, and strategic direction within an energy exchange joint venture. The platforms described in my track record now serve markets in approximately 20 countries.

FINANCIAL SERVICES · VENTURE BUILDING02

From concept to a lending platform

Co-founded an early European direct lending platform, combining technology architecture with the realities of building a financial business.

OUTCOMEBuilt and scaled a European lending platform.
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Co-founder & CTO, 2010–2012

My involvement spanned system design, technology development, fundraising, regulatory compliance and business development across jurisdictions.

CREATIVE INDUSTRIES · BUSINESS DEVELOPMENT03

Commercial thinking. Creative ambition.

Partner in an architectural practice from 2009 to 2017, combining business development, commercial positioning and creative strategy.

OUTCOMECommercial development and international design recognition.
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Partner · Architectural practice, 2009–2017

My work connected the practice’s creative ambitions with business development, commercial positioning and contract negotiation. The practice earned international recognition for its design work.

03 / THE PERSON BEHIND THE PRACTICE

A direct line to
real experience.

Freek DechFounder, Dechnology
Connect on LinkedIn

Leadership since 1996. Five continents. Experience from the operating business to the boardroom.

My background spans technology, financial services and creative industries. I’ve built a lending platform, led software businesses and worked as partner in an architectural practice. I’ve worked as a founder, CTO, managing director, investor and board advisor.

General management
Managing director of a German ERP software business, business unit leadership in insurance and responsibility for teams of 30+.
Investment & transformation
Managing partner in an investment firm from 2000 to 2022, with work spanning investment strategy, corporate restructuring, acquisitions and exits.
Commercial & creative leadership
International software licensing, cross-border partnerships and commercial leadership in an architectural practice from 2009 to 2017.

Today, I bring that experience directly to each engagement. AI supports the research and analysis; I remain responsible for the judgement, the relationships and the work.

MBA · University of BradfordEuropean Studies · University of AmsterdamDutch (native) · English (fluent)German & French (working proficiency)

CAREER IN BRIEF

Different businesses.
A consistent thread of leadership.

Selected roles across operations, investment, technology and creative business. Several roles ran concurrently.

1999–present

Founder & Managing Director

Dechnology

Strategy, business development, investments and cross-border transactions.

2000–2022

Managing Partner

Investment firm

Investment strategy, commercial growth, M&A and corporate restructuring across a portfolio of ventures.

2010–2012

Co-founder & Chief Technology Officer

European direct lending platform

Platform design and development, fundraising support and venture growth in financial services.

2009–2017

Partner

Architecture & design practice

Business development, commercial positioning and contract negotiation in an award-winning creative practice.

2007

Managing Director

ERP software company, Germany

Led an ERP software business in Germany and completed the sale of the company.

1996–2007

Earlier management & transformation roles

Insurance & financial services

Leadership roles across Dutch insurance and financial-services businesses. Work included team restructuring, process redesign, integration and commercial services.

04 / WORKING TOGETHER

Clear from the first conversation.

01

Understand the challenge

A complimentary 30-minute conversation about your situation, priorities and what a useful outcome looks like.

02

Agree the scope

A clear proposal with deliverables, timing and fees. Project work or an ongoing advisory relationship, as appropriate.

03

Get to work

Direct senior involvement, practical collaboration with your team and regular conversations about progress.

START A CONVERSATION

What’s your
next challenge?

A business to build. A change to lead. A new market to open.
Let’s talk about where you want to go.

Email Freek An initial conversation. No cost, no commitment.