General management
Bring direction, people and execution together.
Business leadership, operational improvement and transformation through pivotal stages of a company’s development.
GENERAL MANAGEMENT & COMMERCIAL STRATEGY
General management and commercial strategy for businesses ready to move forward.
I’m Freek Dech. Since 1996, my leadership experience has spanned technology, financial services and creative industries. I help businesses build, transform and grow.
Turn an idea into a commercial proposition, an operating model and a business ready to move.
Co-founder & CTO · European lending platformBuilt on experience.
Focused on what’s next.
01 / EXPERTISE
For leadership teams, founders and investors navigating decisions where commercial, financial and technical realities meet.
Bring direction, people and execution together.
Business leadership, operational improvement and transformation through pivotal stages of a company’s development.
Translate ambition into a practical route to growth.
Market positioning, business development, international expansion, partnerships and commercialisation.
Shape a business for its next chapter.
Venture development, restructuring, technology leadership, acquisition preparation and exit planning.
Turn new capabilities into better ways of working.
Practical AI adoption, workflow redesign and faster research and analysis, with senior judgement throughout.
02 / SELECTED WORK
Across technology, financial services and creative industries. Different settings. The same focus on moving a business forward.
Led the company developing and commercialising trading and market-coupling software for major European energy exchanges.
Company leadership & non-executive director
The work covered international licensing, trading, clearing and settlement technology, and strategic direction within an energy exchange joint venture. The platforms described in my track record now serve markets in approximately 20 countries.
Co-founded an early European direct lending platform, combining technology architecture with the realities of building a financial business.
Co-founder & CTO, 2010–2012
My involvement spanned system design, technology development, fundraising, regulatory compliance and business development across jurisdictions.
Partner in an architectural practice from 2009 to 2017, combining business development, commercial positioning and creative strategy.
Partner · Architectural practice, 2009–2017
My work connected the practice’s creative ambitions with business development, commercial positioning and contract negotiation. The practice earned international recognition for its design work.
03 / THE PERSON BEHIND THE PRACTICE
Leadership since 1996. Five continents. Experience from the operating business to the boardroom.
My background spans technology, financial services and creative industries. I’ve built a lending platform, led software businesses and worked as partner in an architectural practice. I’ve worked as a founder, CTO, managing director, investor and board advisor.
Today, I bring that experience directly to each engagement. AI supports the research and analysis; I remain responsible for the judgement, the relationships and the work.
CAREER IN BRIEF
Selected roles across operations, investment, technology and creative business. Several roles ran concurrently.
Dechnology
Strategy, business development, investments and cross-border transactions.
Investment firm
Investment strategy, commercial growth, M&A and corporate restructuring across a portfolio of ventures.
European direct lending platform
Platform design and development, fundraising support and venture growth in financial services.
Architecture & design practice
Business development, commercial positioning and contract negotiation in an award-winning creative practice.
ERP software company, Germany
Led an ERP software business in Germany and completed the sale of the company.
Insurance & financial services
Leadership roles across Dutch insurance and financial-services businesses. Work included team restructuring, process redesign, integration and commercial services.
04 / WORKING TOGETHER
A complimentary 30-minute conversation about your situation, priorities and what a useful outcome looks like.
A clear proposal with deliverables, timing and fees. Project work or an ongoing advisory relationship, as appropriate.
Direct senior involvement, practical collaboration with your team and regular conversations about progress.
START A CONVERSATION
A business to build. A change to lead. A new market to open.
Let’s talk about where you want to go.
Based in the Amsterdam area, the Netherlands.
Working across borders.